𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗔𝗦𝗔 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀 𝗡𝗮𝗻𝗮𝘆𝘀 𝘄𝗶𝘁𝗵 𝗳𝘂𝘁𝘂𝗿𝗲-𝗿𝗲𝗮𝗱𝘆 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀

ASA Philippines Foundation and Connected Women have come together to launch the Elevate AIDA (Artificial Intelligence and Data Annotation) Project, a partnership that equips women in underserved communities with digital literacy and AI data annotation training — opening doors to dignified, home-based work and supplemental income opportunities.

The pilot began in Naga City with 100 ASA Nanays and women family members starting their 20-day training in digital skills and values formation, paving the way for inclusive participation in the growing digital economy.

The partnership was formalized through a Memorandum of Agreement signing at the ASA Philippines Central Office in Taguig City last September 8, 2025. Present were Rapa Lopa, President & CEO, and Imee Centeno, Chief Operating Officer & Chief Transformation Officer of ASA Philippines, together with Agnes A. Gervacio, CEO, and Gina Romero, Founder and Head of Special Projects of Connected Women, joined by Ruth Yu-Owen, Co-Founder of Connected Women, along with their respective teams.

With ASA Philippines’ nationwide network and Connected Women’s award-winning model, this initiative will serve as a blueprint to scale inclusive digital work opportunities for thousands of women across the Philippines — bringing us closer to a future of work where no woman is left behind.